Turn unknown website visitors into new customers.

Offline-Retargeting lets you reach out to website users via postal mail – even without login or address information.

Use a mailing to reach potential new customers at just the right time

Potential new customers visit your website and show interest for your product or service, but leave without making a purchase. Until now, the only way to reach these users was through online retargeting, with diminishing impact. Increase your conversion rate with Offline-Retargeting – Retarget potential customers with print mailings, an attention-grabbing channel to add to your media mix. You not only boost the relevance of your message, but also trigger positive emotions in your recipients with multi-sensory physical mailings.

Turn unknown visitors to your site into new customers. With our offline retargeting, we use state-of-the-art technology to localize website users in compliance with data protection laws. Through their browsing behavior, internet users activate a trigger and then automatically receive a personalized print mailing tailored to their interests. This allows you to reach them via postal mail with a targeted offer right after they’ve demonstrated interest on your site – a great way to generate valuable new customers.

Offline-Retargeting offers a range of benefits:

A more relevant ad message and higher response rates thanks to smart targeting
Turn new users into customers (check against existing customers included)
Win new customers with efficient retargeting
Reliable delivery of your mailings
Multi-sensory/emotional print mailings for a more lasting impact

How Offline-Retargeting works

1. User identification

Unknown website visitors are identified using their CONSENTRIC cookie and microcell.

2. Trigger activation

A user visits your site and activates a trigger (by configuring a new car, for example). The user neither contacts you nor makes a purchase.

3. Targeted response

All households in the user’s identified microcell receive a mailing addressed to a specific person or building. The content of the mailing is based on the online activity/trigger, e.g. a postcard with an individually configured car.

The user identification method has been certified by ADCERT Privacy Audit GmbH and meets the highest data protection requirements. IP addresses are anonymized immediately and not saved. You’ll find answers to questions on data privacy here.

Find inspiration

Examples of how you can use Offline-Retargeting:

Retargeting via print mailing to reach potential new customers at the right time and with the right content.

Example use cases

Discover what's possible with Offline-Retargeting

Have questions? Or interested in an individualized price quote? Then don't hesitate to get in touch with us – we’re happy to help!