Turn unknown website visitors into new customers.
TRIGGERIMPULS lets you reach out to website users via postal mail – even without login or address information.
Use a mailing to reach potential new customers at just the right time
Potential new customers visit your website and show interest for your product or service, but leave without making a purchase. Until now, the only way to reach these users was through online retargeting, with diminishing impact. Increase your conversion rate with TRIGGERIMPULS – Retarget potential customers with print mailings, an attention-grabbing channel to add to your media mix. You not only boost the relevance of your message, but also trigger positive emotions in your recipients with multi-sensory physical mailings.
Turn unknown visitors to your site into new customers. With our offline retargeting, we use state-of-the-art technology to localize website users in compliance with data protection laws. Through their browsing behavior, internet users activate a trigger and then automatically receive a personalized print mailing tailored to their interests. This allows you to reach them via postal mail with a targeted offer right after they’ve demonstrated interest on your site – a great way to generate valuable new customers.
TRIGGERIMPULS offers a range of benefits:
- A more relevant ad message and higher response rates thanks to smart targeting
- Turn new users into customers (check against existing customers included)
- Win new customers with efficient retargeting
- Reliable delivery of your mailings
- Multi-sensory/emotional print mailings for a more lasting impact
How TRIGGERIMPULS works
1. User identification
Unknown website visitors are identified using their CONSENTRIC cookie and microcell.
2. Trigger activation
A user visits your site and activates a trigger (by configuring a new car, for example). The user neither contacts you nor makes a purchase.
3. Targeted response
All households in the user’s identified microcell receive a mailing addressed to a specific person or building. The content of the mailing is based on the online activity/trigger, e.g. a postcard with an individually configured car.
The user identification method has been certified by ADCERT Privacy Audit GmbH and meets the highest data protection requirements. IP addresses are anonymized immediately and not saved. You’ll find answers to questions on data privacy here.