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A proven tool for businesses

Many businesses rely on automated print mailings for effective communication with their existing customers. Whether you're welcoming and activating newly acquired customers or looking for some effective cross-selling and upselling, print-based contact always pays off. Check out the testimonials to learn more from our delighted users.



Study findings distributed via print mailing

Heightened awareness and multiple downloads of the Benchmarks 2021 e-mail marketing study 

“A hugely successful, customized print mail-shot that certainly met with a great response. I received lots of positive feedback about this ‘smart’ print mailing automation campaign.”

Dr. Torsten Schwarz, Proprietor absolit, Dr. Schwarz Consulting

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DA Direkt

Da Direkt Logo

Cross-channel dialog marketing solution

Highly successful retargeting through a combination of print and e-mail marketing

„Different tests showed that print mailing automation is easy to use and also fast and flexible enough for both individual and permanent campaigns. We're very satisfied with this print-based way of reminding target groups, and plan to use the service now throughout the year.“

Frank Steinke, DA Direkt Insurance

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Hellweg Baumarkt

Automated innovation

Cross-media campaigns with automated print mailings promote renovation services at just the right time.

„Working with Deutsche Post, we found a solution that enables us to deliver customized offers to our customers in just two days: automated print mailings. The approach worked extremely well for us financially and, thanks to the automation, also allowed us to conserve marketing resources. Since then, the print mailing automation solution has become an integral part of our marketing campaigns.”

Jan Buse, CRM & eCommerce, Hellweg

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Effective engagement

Hubert used automated print mailings for the first time to successfully boost its website traffic.

„Print mailing automation is perfect for customized marketing to specific audiences. Ours is a highly competitive market and very much online, and it's not easy to reach our target group of restaurants, caterers and canteens. We were particularly pleased with the support we got from Deutsche Post and the printer.“

Martin Hepp, Managing Director, Hubert Europa Service GmbH

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Logo Laserhub

Integration of automated print mailings in the marketing mix

Reactivate existing customers according to the marketing cycle with automated print mailings featuring a discount code.

“We are a digital start-up with a very traditional customer base, and print mailing automation by Deutsche Post can really add value for us. We can use the service to include postal activities in our otherwise strictly digital marketing mix in a measurable and flexible way.”

Anton Tsuji, Head of Marketing, Laserhub GmbH

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Logo Lachwerke

Study findings distributed via print mailing

Automatically send established customers personalized birthday cards.

"The campaign got off to a successful start, and because implementation was fully automated we were able to deliver efficient processing during a critical phase of the customer relationship. As with all of our campaigns, we monitor their success very closely so that we can further hone our approach."

Jonas Bühler, Private Customer Sales, Customer Experience & Data Analytics

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20% response to birthday greetings

Automatically send established customers personalized birthday cards 

“We’re more than pleased. It all went really well. Last-minute changes and dispatch postponements were quickly accommodated. When preparing to launch the campaign, checks were made to ensure we were completely satisfied.”

Kimberly Wolf, CRM Specialist and Campaign Management, Lotto Hessen GmbH

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Triggerdialog-Partner Otto

Smart combination of digital and analog

Whether Christmas, New Year's, Valentine's Day or Easter - no matter the occasion for OTTO's ad campaign, the managed print mailing automation service from Deutsche Post gave private customers a way to get involved and surprise friends and family with a postcard in their mailbox.

„We were looking for a smart way to bring an element of 'analog' into our digital campaigns for a number of different occasions. We chose automated print mailings in large part because of the flexibility offered by their many personalization options.“

Lars Friedrichs, Project Manager, OTTO

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Logo Polo

Reactivation mailshots generate a 5% response rate

To reactivate club members, Polo sent personalized mailings reminding members of their club points - and achieved a response rate of 5%.

"In our newsletters we make customized offers and approach customers all along the customer journey, and were searching for a solution in the area of print. For us, print mailing automation offered an effective, automated solution for managing print mailings from our CRM system. The real selling point was the wide variety of design variations and personalization options for our mailshots."

Simon Meyer, Head of Marketing & CRM, POLO Motorrad und Sportswear GmbH

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Above-average reactivation

Sanicare used physical mailings for the first time to reach out to inactive customers - and achieved an uplift of 3%.

"Print mailing automation from Deutsche Post, in combination with emarsys, provides an easy, effective and automated solution for changing media and reaching inactive customers and newsletter subscribers."

Christine Ahuis-Reckordt, E-mail Marketing Manager, SANICARE-Versandapotheke

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Logo Shop Apotheke

Success for a good cause

Shop-Apotheke uses online/offline combination to successfully engage with customers

"We use print advertising on a regular basis. But our cross-media campaign to reach out to selected newsletter subscribers by postal mail was new. And it was great that we could combine our campaign with a good cause. We are very satisfied with the results and saw a very positive uplift in conversions."

Patrick Schneider, Head of Sales at

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Personalized ads pay off

Cross-channel campaign has noticeable impact on subscriptions for VNR publishing house

"Our experience so far with print mailings using optivo and Deutsche Post has been very positive. They understood and responded to our needs, and were there to support through the entire print campaign. We were really impressed by how easy it is to personalize the mailings, and by the short production lead times. We can definitely imagine working with them more in the future."

Josephine Jaguste, Product Management Business Development B2B at VNR

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Personalized help with no obligation

Have questions? Or interested in an individualized price quote? Then don't hesitate to get in touch with us – we’re happy to help!

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