Deutsche Post works with marketing automation providers to provide its TRIGGERDIALOG service. The marketing automation systems allow users to individually create and manage their TRIGGERDIALOG campaigns.
Easily plan your TRIGGERDIALOG campaigns
Welcome newly acquired customers with shopping vouchers
Use TRIGGERDIALOG to send a fun surprise to new customers! In addition to the usual welcome e-mail, you can send them addressed print mailings. Depending on the value of their first order, newly acquired customers automatically receive a postcard with introductory offers, for example, or a shopping voucher.
- View TRIGGERDIALOG campaign in the marketing automation system
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Activate customers to make second and third purchases
Existing customers want to be inspired. You can use TRIGGERDIALOG to inform customers about other products that might interest them. Depending on their buying cycle or purchase history, you can send them targeted vouchers for related products via post or email.
- View TRIGGERDIALOG campaign in the marketing automation system
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Communicate via preferred channels
With TRIGGERDIALOG, you can communicate using your customer’s preferred channel! Some customers, for example, might order regularly from your catalog, but respond to digital communications only rarely or not at all. A pre-automated TRIGGERDIALOG campaign recognizes the preferred communications channel for each individual customer. This way, customers who respond better to print-based communication can receive a promotional postcard, for example, via postal mail.
- View TRIGGERDIALOG campaign in the marketing automation system
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Reactivate customers systematically
Pay more attention to your inactive customers! With TRIGGERDIALOG you can create multi-level reactivation campaigns and define trigger chains depending on the customer's value, for example. You can combine postal mailings with emails, and specify the timing and response levels. Once programmed, the system generates communication triggers that are automatically tailored to customer behavior.
- View TRIGGERDIALOG campaign in the marketing automation system
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Discover what’s possible with TRIGGERDIALOG
Have questions? Or interested in an individualized price quote? Then don't hesitate to get in touch with us – we’re happy to help!
Give your dialogue marketing a boost!
TRIGGERDIALOG is one of several intelligent dialogue marketing solutions for maintaining an effective, successful dialogue with existing customers. Learn about other interesting services to meet your various advertising needs.
