Print-Mailing Automation

Frequently Asked Questions

Here you'll find answers to frequently asked questions about print mailing automation. Click on each of the questions for additional information and details.

What is new about TRIGGERDIALOG?
  • With print mailing automation, Deutsche Post enables you to send addressed, fully customized advertising mailings based on customer behavior – automatically!
  • Marketing automation systems skillfully combine printed advertising mailings and digital channels to boost impact.
  • A customized, trigger-based advertising mailing can be generated for each customer.
  • Images can also be tailored to individual customers.
  • A customized advertising mailing based on the trigger and specified settings is generated for every customer.
  • Advertising mailings produced in this way are sent automatically to Deutsche Post for production and dispatch.
  • The advertising mailing not only includes up-to-date, customized content, but is also delivered at a time when the customer has demonstrated a high level of interest.
What are triggers?
  • Triggers are rules or customer behaviors identified by the system, which can then be used to address customers individually.
  • Rules can be things like customer birthdays or anniversaries, but also customer behaviors, such as online shop purchases, clicks on certain goods or a login.
  • Advertising mailings are initiated automatically based on these triggers.
  • You can use your marketing automation system to define which triggers initiate production and dispatch of a printed advertising mailing.
What is the production process for a mailing?
  • When a trigger initiates an advertising mailing, the marketing automation provider sends the configured data to a Deutsche Post output management subsidiary, which produces, processes, posts, prints and dispatches the mailing.
  • The timing of the production process is defined so that mailings are processed, produced and dispatched on a daily basis.
Exactly how does the creation of customized advertising mailings work in a marketing automation system?
  • As a rule, the mailing data is transmitted directly via an API from the marketing automation system to our print mailing automation system.
  • The mailings are produced automatically within the print mailing automation system, with full customization and according to specified timelines.
Which print formats are available?
  • Letter formats: A4 letter format with one to three sheets (printed on one side or both sides) or postcard, both in DIN long window envelope
  • Postcard formats: Postcards in DIN long (210 × 99 mm), A6 (148 × 105 mm) or Maxi (235 × 125 mm) format

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