Frequently Asked Questions
Here you'll find answers to frequently asked questions about print mailing automation. Click on each of the questions for additional information and details.
- What is new about TRIGGERDIALOG?
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- With print mailing automation, Deutsche Post enables you to send addressed, fully customized advertising mailings based on customer behavior – automatically!
- Marketing automation systems skillfully combine printed advertising mailings and digital channels to boost impact.
- A customized, trigger-based advertising mailing can be generated for each customer.
- Images can also be tailored to individual customers.
- A customized advertising mailing based on the trigger and specified settings is generated for every customer.
- Advertising mailings produced in this way are sent automatically to Deutsche Post for production and dispatch.
- The advertising mailing not only includes up-to-date, customized content, but is also delivered at a time when the customer has demonstrated a high level of interest.
- What are triggers?
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- Triggers are rules or customer behaviors identified by the system, which can then be used to address customers individually.
- Rules can be things like customer birthdays or anniversaries, but also customer behaviors, such as online shop purchases, clicks on certain goods or a login.
- Advertising mailings are initiated automatically based on these triggers.
- You can use your marketing automation system to define which triggers initiate production and dispatch of a printed advertising mailing.
- What is the production process for a mailing?
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- When a trigger initiates an advertising mailing, the marketing automation provider sends the configured data to a Deutsche Post output management subsidiary, which produces, processes, posts, prints and dispatches the mailing.
- The timing of the production process is defined so that mailings are processed, produced and dispatched on a daily basis.
- Exactly how does the creation of customized advertising mailings work in a marketing automation system?
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- As a rule, the mailing data is transmitted directly via an API from the marketing automation system to our print mailing automation system.
- The mailings are produced automatically within the print mailing automation system, with full customization and according to specified timelines.
- Which print formats are available?
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- Letter formats: A4 letter format with one to three sheets (printed on one side or both sides) or postcard, both in DIN long window envelope
- Postcard formats: Postcards in DIN long (210 × 99 mm), A6 (148 × 105 mm) or Maxi (235 × 125 mm) format
- Letter formats: A4 letter format with one to three sheets (printed on one side or both sides) or postcard, both in DIN long window envelope
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