Reach your target group in high-consumption regions
Reach a very broad target group that responds very well to advertising
This is possible because EINKAUFAKTUELL is aimed at large and small households, single people and families, older and younger consumers – in other words, everyone who consumes*:
- 64 % women and 36 % men
- Above-average number of people over 40 years
- 69 % with a net household income of EUR 2,000 or more
At the same time, readers are very open to advertising**:
- They pay more attention to print advertising if they are thinking of making new purchases.
- Generally speaking, advertising has often already drawn their attention to products of interest.
- They think advertising is credible and useful, and it gives them an incentive to buy.
*Source: AWA 2019. Main unit is the German-speaking population aged 14 or over = 70.45 million, n = 23.389.
**Source: Best4Planning 2017 III. Main unit is the German-speaking population aged 14 or over = 70.09 million, n = 30.121. Source: AWA 2017.