Would you like to use mailings to secure new customers in the highly competitive consumer market? Deutsche Post Direkt provides the quality addresses that you need to successfully acquire new customers – and with around 44 million addresses, it has almost the entire private household market covered. Deutsche Post’s address check contributes to address maintenance and thus ensures addresses are constantly kept up-to-date.
Effective dialog marketing relies on crafting your sales pitch so that it speaks as directly as possible to the target group. To achieve this, you can choose from a large set of statistical selection or premium criteria.
More than 150 statistical target group criteria from the microgeographical system microdialog enable target-group-specific address selection: statistical data on sociodemographics, consumer preferences, residential structure and the region will accurately characterize the potential customers you desire.
With the help of premium features, target groups can be selected even more precisely and scatter loss can be minimized. Select the appropriate target group for you from ten attribute groups, e.g., family life, technology and fundraising. Thanks to the applied encryption technology, the data sets used for this purpose are strictly separated during target group formation and data protection laws can be complied with.