POSTWURFSPEZIAL: advertising with partially addressed mail
  • Determine target groups
  • Select houses
  • Minimize wastage

POSTWURFSPEZIAL: advertising with partially addressed mail

POSTWURFSPEZIAL allows you to distribute your advertising materials to selected households.

This enables you to reach potential new and existing customers easily and cost-effectively—while at the same time minimizing irrelevant distribution. Deutsche Post handles the delivery of your partially addressed mail items, e.g.: “To the residents of the building, Musterstraße 1, 12345 Musterstadt.”

Deutsche Post Direkt, our subsidiary specializing in address management, supports you with target-group-focused address selection for your POSTWURFSPEZIAL mailings.

Our POSTWURFSPEZIAL Services

  • Targeted address selection based on your audience criteria – for precise customer outreach

  • Free potential analysis for your campaign – ensuring reliable planning
  • Geo-targeting – regionally tailored control of your advertising activities
  • Negative matching – exclude existing customers or suppression lists
  • Advertising code assignment – simple tracking of your campaign performance
  • Responder matching – accurate performance evaluation

Targeted Distribution with microdialog

To ensure highly precise audience targeting, we use the microdialog database. It provides statistical insights into:

  • socio-demographic data such as age and purchasing power

  • structural information such as building type and year of construction

  • consumer information including product category affinity and mail-order propensity

  • sector-specific information, such as private car ownership or financial services

With premium attributes covering areas like technology, charitable giving, or family life, target groups can be defined even more accurately.