Werbeversand (promotional mailing)
The effective way of winning over new subscribers for your magazine.

Want to send your publication as POSTVERTRIEBSSTÜCK (preferred periodicals)? Then the purpose of the publication must be to inform and engage the public of current events, current and trade matters by way of editorial reporting containing no commercial advertising. Variety in terms of articles, topicality, publicity as well as continuity must be ensured. This is the case for all consumer magazines and newspapers in Germany. The POSTVERTRIEBSSTÜCK (preferred periodicals) product can only not be used for a customer magazin or employee newsletter .
Overview of the most important features of POSTVERTRIEBSSTÜCK (preferred periodicals):
Add value to your publications and increase your subscription circulation in the long term through inserts. Whether through special issues, advertising leaflets, CDs/DVDs or give-aways: You’ll please your regular readers with extra information and small gifts, and new customers will know they’ve made the right choice by subscribing to your magazine or newspaper.
Exploit the positive image of your magazine to gain new subscribers by sending potential new readers a promotional mailing with a sample extract or an original copy.
We offer you the opportunity to place the brand communication of your advertising customers or your own advertising directly on the address label on your magazine so that it appears like a website banner next to or around the recipient’s address.
With PREMIUMADRESS you receive notifications about your readers' incorrect or outdated addresses just a day after the delivery attempt – in the highest quality. The address data is checked by our mail carriers on-site, compared with current databases, such as Deutschen Post's relocation database , and then sent to you electronically. You therefore keep your address database up to date.
You can now also post your unsorted newspapers – all without any bundles. We will sort them for you and deliver your newspapers the day after posting.
With a Press Distribution agreement, several press products contained in one shipment are individually billed on the basis of their item type and charged to the carrier object. Enclosed POSTVERTRIEBSSTÜCK (preferred periodicals)/PRESSESENDUNG (press periodicals) items are billed at the total weight of the shipment if the front cover has no
The front cover may be labeled as a special edition, special issue, special etc.
Making use of the electronic notification process saves you time and effort. Find out more in our "Presse Distribution Handling: alles klar zum Versand" (Press Distribution Handling: all ready for shipment) brochure.
Press products that are used to inform the public through conventional press reporting. These include, for example, consumer magazines, glossy magazines, tabloid newspapers and nearly all newspapers in Germany whereby the issue contains at least 30 % conventional press reporting.
In particular,
Please refer to our AGB Presse Distribution Inland (GT&Cs for National Press Distribution) and our "Presse Distribution: damit Sie bei Ihren Lesern gut ankommen" (Press Distribution: Making sure you really please your readers) brochure.
Newspapers and magazines must
All the information you will need on dispatch preparation can be found in our "Presse Distribution Handling: alles klar zum Versand" (Press Distribution Handling: all ready for shipment) brochure.
The sample copy should be sent as POSTVERTRIEBSSTÜCK (preferred periodicals) with the main dispatch item to the responsible Presse Distribution (Press Distribution) division. We also require a completed posting list and a dispatch list at the same time. We recommend using our electronic procedure to transmit the posting data: Using "AM.portal" means there is no need for a posting list. It also eliminates the requirement for a special dispatch list, and the basic charge is lowered too. The customer receives a bill for every item posted. The payment is generally made as a SEPA direct debit.
The effective way of winning over new subscribers for your magazine.
Additional revenue with original advertising format: Offer your advertising customers a prominent advertising space on the cover of your magazine.