POSTVERTRIEBSSTÜCK (preferred periodicals)

Send your consumer magazines, trade magazines or newspapers within Germany with conventional press reporting as POSTVERTRIEBSSTÜCK (preferred periodicals). We offer you cost-effective, fast transportation and secure delivery throughout Germany.


Want to send your publication as POSTVERTRIEBSSTÜCK (preferred periodicals)? Then the purpose of the publication must be to inform and engage the public of current events, current and trade matters by way of editorial reporting containing no commercial advertising. Variety in terms of articles, topicality, publicity as well as continuity must be ensured. This is the case for all consumer magazines and newspapers in Germany. The POSTVERTRIEBSSTÜCK (preferred periodicals) product can only not be used for a customer magazin or employee newsletter .

Overview of the most important features of POSTVERTRIEBSSTÜCK (preferred periodicals):

  • Conventional press reporting: At least 30 % of the content of the publication must be informative and free of advertising. If it looks more like an advertising brochure or mail order catalog, it cannot be sent as POSTVERTRIEBSSTÜCK (preferred periodicals).
  • Distribution against payment: This means that the portion distributed against payment must amount to at least 10% of the print run. The publication must not therefore be exclusively financed by advertising.
  • Everything in moderation: The weight of a shipment – including your inserts – must not exceed 1,000 g.


Special services

We offer you special services and services for your consumer magazines, trade magazines and newspapers in Germany that will make you even more successful.

Inserts: Offer added value

Add value to your publications and increase your subscription circulation in the long term through inserts. Whether through special issues, advertising leaflets, CDs/DVDs or give-aways: You’ll please your regular readers with extra information and small gifts, and new customers will know they’ve made the right choice by subscribing to your magazine or newspaper.

Premiumadress: Ensuring that your readers’ addresses are always up to date

With PREMIUMADRESS you receive notifications about your readers' incorrect or outdated addresses just a day after the delivery attempt – in the highest quality. The address data is checked by our mail carriers on-site, compared with current databases, such as Deutschen Post's relocation database , and then sent to you electronically. You therefore keep your address database up to date.

Presse Sortierservice (Sorting service for press materials): We’ll sort it all for you
Zusteller mit Postbox

You can now also post your unsorted newspapers – all without any bundles. We will sort them for you and deliver your newspapers the day after posting.

Multiple dispatch

With a Press Distribution agreement, several press products contained in one shipment are individually billed on the basis of their item type and charged to the carrier object. Enclosed POSTVERTRIEBSSTÜCK (preferred periodicals)/PRESSESENDUNG (press periodicals) items are billed at the total weight of the shipment if the front cover has no

  • issue number
  • newspaper code
  • price or
  • barcode

The front cover may be labeled as a special edition, special issue, special etc.

Electronic notification process

Making use of the electronic notification process saves you time and effort. Find out more in our "Presse Distribution Handling: alles klar zum Versand" (Press Distribution Handling: all ready for shipment) brochure.


You can find answers to frequently asked questions on POSTVERTRIEBSSTÜCK (preferred periodicals) here:

Which press products can be sent as POSTVERTRIEBSSTÜCK (preferred periodicals)?

Press products that are used to inform the public through conventional press reporting. These include, for example, consumer magazines, glossy magazines, tabloid newspapers and nearly all newspapers in Germany whereby the issue contains at least 30 % conventional press reporting.

What is conventional press reporting?
  • Objective and neutral editorial reporting in a non-commercial format (no direct promotion of a company’s business interests)
  • Presentation of diverse opinions

What is not conventional press reporting?

In particular,

  • advertising language (PR contributions)
  • articles clearly contributed by companies
  • purchase recommendations

Which press products cannot be sent as POSTVERTRIEBSSTÜCK (preferred periodicals)?

Please refer to our AGB Presse Distribution Inland (GT&Cs for National Press Distribution) and our "Presse Distribution: damit Sie bei Ihren Lesern gut ankommen" (Press Distribution: Making sure you really please your readers) brochure.

What important formal criteria must be met?

Newspapers and magazines must

  • always display the same internal and external design
  • be predominantly made up of same-format and double-sided pages (at least 9 cm x 14 cm) (which through folding or bookbinding processing create one unit)
  • be produced as identical copies using a standard print technology and in so doing must be accessible to everyone and be published periodically (at least once every quarter)
  • show the title and the number or the designation “Special Edition” on the title page (whereby the day of publication or an appropriate designation relating to publication frequency can also come from the title page or from the editorial details)
  • be published periodically (at least once every quarter)

What does dispatch preparation involve?
  • Sending wrapped or unwrapped
  • Addressing (sender, recipient address), franking mark
  • Bundle preparation (individual copies must be grouped into bundles whereby bundles are prepared according to the ZEBU-manuell (ZEBU manual) list or the ZEBU file)
  • Pallet preparation (grouping of bundles on pallets in accordance with routing codes)

All the information you will need on dispatch preparation can be found in our "Presse Distribution Handling: alles klar zum Versand" (Press Distribution Handling: all ready for shipment) brochure.

How is billing carried out?

The sample copy should be sent as POSTVERTRIEBSSTÜCK (preferred periodicals) with the main dispatch item to the responsible Presse Distribution (Press Distribution) division. We also require a completed posting list and a dispatch list at the same time. We recommend using our electronic procedure to transmit the posting data: Using "AM.portal" means there is no need for a posting list. It also eliminates the requirement for a special dispatch list, and the basic charge is lowered too. The customer receives a bill for every item posted. The payment is generally made as a SEPA direct debit.