POSTWURFSPEZIAL's attractive add-ons


POSTWURFSPEZIAL is a low-cost way to acquire new customers, with a wide range of selection options included.


Would you like to make POSTWURFSPEZIAL even more attractive? Benefit from our extra options.


POSTWURFSPEZIAL can also be customized on request to meet your particular needs.

Target new customers

With POSTWURFSPEZIAL you can send advertising material designed to acquire new customers.

Click here for all details.

What you can send

  • Advertising material with wrapping or open (catalogs and magazines)
  • Attractive self-mailers
  • Activating mailings in card form (e.g., POSTWURFSPEZIAL card)

Types of items:

  • Written communications and documents, e.g. containing offers, product information, free samples, patterns, promotional items, even sachets
  • Image advertising
  • Invitations to attend events (e.g. open days, community festivals, exhibitions, sales presentations)
  • Opportunities to win prizes
  • Charity appeals, fundraising
  • Brochures, catalogs, books, newspapers, magazines

What you cannot send

  • Merchandise intended for sale (excluding books, brochures, newspapers and magazines)

What we can do for you

1. Advice

Your customer account manager is happy to help with order processing.
Or purchase the full service offering for integrated solutions to help you succeed when communicating with new customers.

2. Selection

In Deutsche Post Direkt's self-service tool, use the wide range of selection criteria to choose exactly the right target group for your advertising message out of more than 34 million reachable* households. Whether your target group contains businesses or consumers – reach your advertising target with us.

*Excluding households that have opted out

3. Presenting the data

In accordance with data protection rules, we only release the data you select to your service provider or posting contractor so they can address the items.

4. Delivery

You can rely on us to deliver your partially addressed advertising mail to the selected households.

Flexibility and planning certainty

Small print runs

Send small volumes from 5,000 items at low cost.
Test your advertising mail with POSTWURFSPEZIAL EASY before sending large print runs.

Select the target group online

You can use our simple self-service tool as often as you like to select your perfect target group, save your counts, and calculate and compare your campaign costs. You can change your target group again and again with just a few clicks. You can also use offline retargeting to automatically send print mailings to your previously unknown web site visitors even if they did not log in.

Effective mailing planning – some more helpful hints

The DIALOGPOST MANAGER dispatch software helps you prepare your partially addressed mailings. It makes it easy to import the transmitted partial addresses and generates documents such as important production lists and posting lists.

Intelligent add-ons you can combine and benefit from

More success for your dialogue marketing!

Learn about other services to meet your advertising needs.