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With POSTWURFSPEZIAL you can narrow down your target group and address it selectively. Efficient target group selection reduces advertising wastage, avoids unnecessary production and posting costs for print mailings, and increases your response rates.
The self-service tool for target group selection helps you plan your POSTWURFSPEZIAL campaign. You can select your ideal target group as often as you like, save your counts, and calculate and compare the relevant costs for your campaign.
Looking to attract new customers? Then test drive the extensive database from Deutsche Post Direkt and see for yourself! It contains more than 20 million assessed buildings and more than 34 million recorded households and company data.
Define the target region and your ideal target group on a geographical basis, e.g., by federal state, city or postal code. You can also select your target group by sociodemographic data (e.g., sex, purchasing power), building data (e.g., detached house/duplex, apartment building, garden), consumption, car or financial services data (banking/insurance customer types).
You can also target new potential customers with neighborhood selection centered around your existing customers.
Use Deutsche Post Direkt’s online services to benefit from the latest data. All basic attributes are already included in the price of POSTWURFSPEZIAL. There is a small extra charge for useful additional attributes and cross-checks. The first time you use the tool you just need to register with your name, address, e-mail address and Deutsche Post customer number.