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With POSTWURFSPEZIAL you can narrow down your target group and address it selectively. By reducing advertising waste you can avoid unnecessary costs producing and posting advertising mail.
The self-service tool for target group selection helps you plan your POSTWURFSPEZIAL campaign. You can select your ideal target group as often as you like, save your counts, and calculate and compare the relevant costs for your campaign.
Use Deutsche Post Direkt's large database as the core of customer acquisition. It contains more than 20 million assessed buildings and more than 34 million recorded households and company data.
You define the target region and your ideal target group on a geographical basis, e.g. by federal state, city or postal code, but also on the basis of sociodemographic structural data (e.g. sex, income or residential status), consumption data, vehicle data or financial data.
You can also target new potential customers with neighborhood selection centered around your existing customers.
Use Deutsche Post Direkt's self-service tool to benefit from up-to-date data. All basic attributes are included in the price of POSTWURFSPEZIAL. There are extra charges for additional attributes and cross-checks. The first time you use the tool you will need to register with your name, address, e-mail address and customer number.