Supplement POSTAKTUELL with attractive services

Achieve high coverage with POSTAKTUELL. Many more options are available to you so that you can place your offers even more successfully. Use our additional product options to make your target groups more precise. Or choose the right intelligent special service for you from our selection.

Basic service – nationwide throughout Germany

With POSTAKTUELL, you can have unaddressed advertising distributed to selected households throughout Germany. Here, you can select whether your offers are sent to all households or only to those with daily post. Items are generally delivered no later than four working days after the date of posting. This is a quality target and not a transit time commitment. Households with "Bitte keine Werbung" [No advertising please] stickers naturally do not receive any advertising mail.

With POSTAKTUELL, shipments with identical contents, printed materials, specimens, samples, promotional articles, etc. can be delivered.

You can find details of prices, minimum volumes, and weights here.

Options to ensure reliable hits

Advertise widely and precisely

Do you want to advertise widely but still focus on your target group? Deutsche Post Direkt can ensure the optimum distribution of your POSTAKTUELL shipments. Thanks to information from the micro-geographic database, microdialog, you will benefit from distribution of your advertising material to your target group at delivery district level. The micro-geographic system provides information - from socio-demographic, consumption, and structural data through to sector and lifestyle information - for almost every address.

Distribute POSTAKTUELL to a specific target group

Plan coverage effectively

With the free POSTAKTUELL MANAGER or the easy-to-use web tool, you can prepare the dispatch documents for distribution via POSTAKTUELL entirely online. With a few clicks of the mouse, select the ideal distribution regions based on current potential and maps - near to your retail outlet or according to selected postal codes.

You can find more information here

Intelligent special services for greater efficiency

Target groups and analyses

Zielgruppen und Analyse

Get to know your target group better or profit from our professional address analyses.

The optimum profile of your new customers

In order to acquire new customers, you should get to know the profile of your existing customers. A customer profile analysis from Deutsche Post Direkt describes your existing customers and their typical characteristics. Using these very criteria, you can then choose your regions to acquire new customers.

Customer profile analysis

Production and dispatch

Produktion und Versand

Track your print mailings right to the customer or use our convenient full-service offerings.

All-round service for your mailings

Do you think your mailings should be cost-effective and not too time-consuming to create? Then BESTSELLER MAIL is the perfect option for you. This complete service at a fixed price organizes the entire mailing for you. From design to printing and dispatch, right through to delivery, you gain a full service from a single source.

Bestseller Mail

Process mailing campaigns easily online

Your professional online portal for the design, printing, and dispatch of multi-addressed letters and postcards. You can implement your own mailing campaign in just a few steps. And with fully transparent costs. Easy, fast, and effective.

Mailingfactory

Analysis and optimization

Auswertung und Optimierung

Measure the impact of your mailings in real time or receive support for optimizing your print mailings.

Eyes on your mailing

Look at your mailing through your customers' eyes. Eye tracking enables you to quickly find out how customers perceive your advertising letters and catalogs: Do customers notice the key information when they first scan over the advertising? Does it make them want to read more? An additional survey of the test subjects makes it clear what you can optimize.

SVI Mailing Test

A boost for your mailing

Successful mailings are no accident. The dialogue experts of the Siegfried Vögele Institute analyze your advertising letters and catalogs, using the Prof. Vögele dialogue method among others, and compile a report for you. This allows you to quickly find out what could make your mailing even more successful.

SVI Expert Report

Start your future – in dialogue with us:

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