Werbeversand (promotional mailing)
The effective way of winning over new subscribers for your magazine.

We offer you the opportunity to place the brand communication of your advertising customers or your own advertising on the cover of the magazine, so that it appears like a website banner next to or around the recipient’s address.
There are numerous options available:
All in all, this means the following for your advertising customers: greater advertising impact, higher communication impact and – with the help of personalized labels – greater opportunities for measurable responses.
Got other ideas, or questions about requirements and the prices for using the Werbeetikett (advertising label)?
Personalisierte Produktwerbung
Personalisierte Produktwerbung mit Aktionshinweis im Heft
Produktwerbung verknüpft
mit persönlicher Landing Page im Internet
Etikett zu Nutzung als Coupon
The Werbeetikett (advertising label) special service enables our customers to use address labels for advertising purposes on POSTVERTRIEBSSTÜCK (preferred periodicals) and PRESSESENDUNG (standard periodicals) items.
The advertising label offers an additional advertising space for advertising customers which can also be used for publisher’s own advertising campaigns. There are various possible uses – ranging from simple, personalized advertising
A valid agreement must have been concluded for the shipment to carry an advertising label. In addition, the planned advertising label must be agreed with Deutsche Post before dispatch. Only then can it be ensured that the layout of the advertising label does not delay the shipment sorting process and thus impact the transit time of the shipment.
We are pleased to deal with any queries you may have regarding the layout of the advertising label and will also try to accommodate your requests. However, some areas on the address label must be retained for postal purposes. In addition, the font size and type and a minimum label size must meet our requirements.
Your customer adviser at Deutsche Post will be happy to provide you with detailed advice about the various design options for an advertising label.
The prices for the Werbeetikett (advertising label) special service can be found in the current Price list for National Press Distribution (Presse Distribution National).
Werbeetikett (advertising label) is billed together with the other services for the shipment being posted. The item will be listed separately on the bill. The payment is made by direct debit.
Provided the layout of the advertising label meets our requirements, this special service can be used as often as you wish.
The effective way of winning over new subscribers for your magazine.
Are you already benefitting from electronic address notification through PREMIUMADRESS?