Customer reply and referral marketing with the post matrix code

postmatrixcode
RESPONSEPLUS comes in two product options: Reply, which is sent back to you, and Referral, for winning new customers. Your marketing activity determines your choice!
All RESPONSEPLUS items come with a post matrix code, which holds various pieces of information to make accounting and evaluation not only a cinch but exact.

Responseplus - Reply

Details
  • Use RESPONSEPLUS Reply when you want a quick and direct response from your customer. RESPONSEPLUS Reply is similar to the BUSINESS REPLY but offers an added feature: a post matrix code.
  • Accepted formats: postcard, Standardbrief, Kompaktbrief and Großbrief.
  • RESPONSEPLUS Reply can be used in many different ways:
    • Customer requests for information
    • Data queries
    • Appointment scheduling, etc.
Formats and prices

Further details regarding formats can be found in the product brochure Business Reply and Responseplus.

Analysis: If you'd like to have your responses analyzed, a one-time fee will apply. The contract will contain details for this service.
Single billing: Even when responses are returned to various branches, the post matrix code makes it possible to bunch them all into one single billing account.

Prices for Responseplus - Reply

Format Prices (postage)
Postcard EUR 0.45*
Standardbrief EUR 0.62*
Kompaktbrief EUR 0.85*
Großbrief EUR 1.45*
* All prices shown here are final and are not subject to sales tax (VAT).
Franking

There are two franking options available. Your selection - between the postage paid impression and a customized motif/logo - determines payment modality.

Postage paid impression

Variant A: You assume the cost of postage

  • Sample wording: "Entgelt zahlt Empfänger" (No stamp required)
  • Cost: You pay the basic postage (e.g., EUR 0.45* for a postcard).

* Final price, not subject to sales tax (VAT).

Variant B: Your customer covers part of cost of postage

  • Sample wording: "Bitte ausreichend frankieren" (Please use correct postage) or "Bitte frankieren, falls Marke zur Hand" (Franking optional) or similar wording.
  • This option leads to various cost structures:
    1. Franking performed by your customers (e.g. 45 euro cents* for a postcard): You as recipient do not have to pay any postage.
    2. No franking: You pay the basic postage for the item (e.g. 45 euro cents* for a postcard).

* All prices shown here are final and are not subject to sales tax (VAT).

Customized franking with custom image

When it comes to design, there's plenty of room for creativity. You assume the complete cost of postage.

Responseplus - Referral

Details
  • RESPONSEPLUS Referral gives customers the chance to recommend your company to friends and family.
  • Your customers send the referral item to friends and family at no cost to them.
  • The postcards can be sent along with mailing campaigns, merchandise shipments or laid out in stores.
  • The cards are customized with a customer-specific image/logo.
  • Coupons, vouchers and special offers can also be used to boost customer motivation.
Formats and prices
  • Available only in postcard format
  • Price per card: EUR 0.45*
  • Postage is paid by the advertiser
  • You are charged only for referral cards that are actually sent.

* Final price, not subject to sales tax (VAT).

Franking
Customized franking with custom image

When it comes to design, there's plenty of room for creativity. You assume the complete cost of postage.

Additional information

Downloads

Still have questions?

Contact us - we look forward to hearing from you! Contact

Business Reply
Free for the returner: reply cards and letters with a franking impression.

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