- Use
RESPONSEPLUS Reply when you want a quick and direct response from your customer.RESPONSEPLUS Reply is similar to theBUSINESS REPLY but offers an added feature: a post matrix code. - Accepted formats: postcard, Standardbrief, Kompaktbrief and Großbrief.
RESPONSEPLUS Reply can be used in many different ways:- Customer requests for information
- Data queries
- Appointment scheduling, etc.
Customer reply and referral marketing with the post matrix code

Responseplus - Reply
Further details regarding formats can be found in the product brochure Business Reply and Responseplus.
Analysis: If you'd like to have your responses analyzed, a one-time fee will apply. The contract will contain details for this service. Single billing: Even when responses are returned to various branches, the post matrix code makes it possible to bunch them all into one single billing account.
Prices for Responseplus - Reply
Format | Prices (postage) |
Postcard | EUR 0.45* |
Standardbrief | EUR 0.62* |
Kompaktbrief | EUR 0.85* |
Großbrief | EUR 1.45* |
* All prices shown here are final and are not subject to sales tax (VAT). |
There are two franking options available. Your selection - between the postage paid impression and a customized motif/logo - determines payment modality.
Postage paid impression
Variant A: You assume the cost of postage
- Sample wording: "Entgelt zahlt Empfänger" (No stamp required)
- Cost: You pay the basic postage (e.g., EUR 0.45* for a postcard).
- Sample wording: "Bitte ausreichend frankieren" (Please use correct postage) or "Bitte frankieren, falls Marke zur Hand" (Franking optional) or similar wording.
This option leads to various cost structures:
1. Franking performed by your customers (e.g. 45 euro cents* for a postcard): You as recipient do not have to pay any postage.
2. No franking: You pay the basic postage for the item (e.g. 45 euro cents* for a postcard).
Responseplus - Referral
RESPONSEPLUS Referral gives customers the chance to recommend your company to friends and family.- Your customers send the referral item to friends and family at no cost to them.
- The postcards can be sent along with mailing campaigns, merchandise shipments or laid out in stores.
- The cards are customized with a customer-specific image/logo.
- Coupons, vouchers and special offers can also be used to boost customer motivation.
- Available only in postcard format
- Price per card: EUR 0.45*
- Postage is paid by the advertiser
- You are charged only for referral cards that are actually sent.
Additional information
Still have questions?
Contact us - we look forward to hearing from you! Contact
Business Reply
Free for the returner: reply cards and letters with a franking impression.