- The potential of your existing base of customers is tapped
- Existing customers draw in new customers (customers recruit customers)
Here’s what your BESTSELLER MAIL items could look like
Creative examples for your industry.
Invitation to a company anniversary
Here’s how you can expand your circle of loyal customers:
The task
- Develop a dialog marketing concept for the company anniversary
- Create an original advertising idea
- Approach existing customers and acquire new customers
The solution
- BESTSELLER MAIL full service package with creation and printing
- Dispatch of an attractive folding postcard to existing customers with an invitation offering early access to a special sale
- Existing customers can use the recommendation cards to invite other friends and acquaintances
- Batch: 3,800 invitations, dispatch with DIALOGPOST
The results
- 400 pairs of shoes sold in just 4 hours
- Very high response rate
- Markedly improved company image
Sound interesting?
Seasonal advertising campaigns
Incentives to buy for existing and new customers
The task
- Conduct a sales campaign at the start of the school year at schools and educational facilities
- Create incentives to buy for existing customers
- Acquire new customers
- Create a simple ordering process
The solution
- Letter with select offers on the reverse side
- Fax order form that can be filled out with additional special offers
- All available space is used for displaying offers
- Envelope with information on savings offers
The results
- 15,000 items
- 3% response rate
- Marked increase in the number of new customers
Sound interesting?
What the customer said
"The three percent response rate has once again demonstrated that mailings are an important tool for us. It's the only way we can inform new and existing customers about what's new in the system and create incentives to buy with special offers."
Michael Aue, Eichner Organization GmbH & Co. KG, Coburg
Catalogue request cards for customers
Presentation of a new catalogue with booking incentives for customers who order directly
The task
- Print and dispatch within the designated time frame
- Customer's own design department develops the items
The solution
- 4-page self-mailer with integrated response card for customers to request a catalogue
- Offers that can be booked directly are integrated into the mailing
- Bestseller Mail personally oversees production deadlines
The results
- 20% response rate in the first two weeks
- Numerous requests for catalogues
- Confirmed bookings of vacation houses
Sound interesting?
What the customer said:
"For us, Bestseller Mail is the simply, uncomplicated and cost-effective way to make existing customers aware of the times when our products are available for booking. That's why we will continue to use the services of Deutsche Post for future projects."
Carola Walz, Head of Marketing/Public Relations/PRINTER CHALET
Invitation to a customer event
Colorful advertising item that conveys excitement about an upcoming customer event
The task
- Get organizational support from Deutsche Post experts
- Get advertising advice
- Work together with the customer's agency
The solution
- Self-mailer with an integrated response card for easy answering
- Bright and colorful item thanks to full-color envelope
- Organization, management and deadline monitoring of the mailing campaign
The results
- Nearly 20% response rate
- Minimal effort and expense for customers
Sound interesting?
What the customer said:
"We would like to say a big thanks to everyone at Deutsche Post who did such terrific work for us and were enormously helpful. The response rate has exceeded everything that we have done in the past."
Tanja Isabell Späth, Head of Marketing, Gartencenter Späth
Business
Invitation to a company anniversary
Here’s how you can expand your circle of loyal customers:
- The potential of your existing base of customers is tapped
- Existing customers draw in new customers (customers recruit customers)
The task
- Develop a dialog marketing concept for the company anniversary
- Create an original advertising idea
- Approach existing customers and acquire new customers
The solution
- BESTSELLER MAIL full service package with creation and printing
- Dispatch of an attractive folding postcard to existing customers with an invitation offering early access to a special sale
- Existing customers can use the recommendation cards to invite other friends and acquaintances
- Batch: 3,800 invitations, dispatch with DIALOGPOST
The results
- 400 pairs of shoes sold in just 4 hours
- Very high response rate
- Markedly improved company image
Sound interesting?
Mail-order retailing
Seasonal advertising campaigns
Incentives to buy for existing and new customers
The task
- Conduct a sales campaign at the start of the school year at schools and educational facilities
- Create incentives to buy for existing customers
- Acquire new customers
- Create a simple ordering process
The solution
- Letter with select offers on the reverse side
- Fax order form that can be filled out with additional special offers
- All available space is used for displaying offers
- Envelope with information on savings offers
The results
- 15,000 items
- 3% response rate
- Marked increase in the number of new customers
Sound interesting?
What the customer said
"The three percent response rate has once again demonstrated that mailings are an important tool for us. It's the only way we can inform new and existing customers about what's new in the system and create incentives to buy with special offers."
Michael Aue, Eichner Organization GmbH & Co. KG, Coburg
Travel
Catalogue request cards for customers
Presentation of a new catalogue with booking incentives for customers who order directly
The task
- Print and dispatch within the designated time frame
- Customer's own design department develops the items
The solution
- 4-page self-mailer with integrated response card for customers to request a catalogue
- Offers that can be booked directly are integrated into the mailing
- Bestseller Mail personally oversees production deadlines
The results
- 20% response rate in the first two weeks
- Numerous requests for catalogues
- Confirmed bookings of vacation houses
Sound interesting?
What the customer said:
"For us, Bestseller Mail is the simply, uncomplicated and cost-effective way to make existing customers aware of the times when our products are available for booking. That's why we will continue to use the services of Deutsche Post for future projects."
Carola Walz, Head of Marketing/Public Relations/PRINTER CHALET
Home & Garden
Invitation to a customer event
Colorful advertising item that conveys excitement about an upcoming customer event
The task
- Get organizational support from Deutsche Post experts
- Get advertising advice
- Work together with the customer's agency
The solution
- Self-mailer with an integrated response card for easy answering
- Bright and colorful item thanks to full-color envelope
- Organization, management and deadline monitoring of the mailing campaign
The results
- Nearly 20% response rate
- Minimal effort and expense for customers
Sound interesting?
What the customer said:
"We would like to say a big thanks to everyone at Deutsche Post who did such terrific work for us and were enormously helpful. The response rate has exceeded everything that we have done in the past."
Tanja Isabell Späth, Head of Marketing, Gartencenter Späth