Reference to address matching technology
Use of Deutsche Post AG’s address matching technology – your right to object
Our website uses Deutsche Post AG’s address matching technology to determine statistical parameters and to form target groups for advertising purposes (offline and online). For this measurement, your stored delivery or billing address is assigned by a commissioned service provider to an anonymous microcell of Deutsche Post Direkt GmbH (Ø 6.6 households), and this code is stored in encrypted form with another service provider (address matching).
The legal basis for this use of the address, in shared responsibility between us and Deutsche Post AG, is Article 6 (1) sentence 1 letter (f) GDPR. The address is deleted at the service provider’s end immediately after matching. It is therefore the website operator who is responsible for this initial processing step – the use of the stored address for the purpose of matching it against the microcell database. The same applies to the pixelization of the website described below and the forwarding of a user’s request to Deutsche Post AG for subsequent labeling using a cookie.
If you have given your consent, after you have accessed our website, an inquiry from the device used by you is initiated on a server operated by a service provider commissioned by Deutsche Post AG, which stores two cookies on the PC or other device used by you. This consent also includes the authorization to subsequently read the cookies stored by Deutsche Post AG and sync them with other providers’ cookies (cookie syncing a.k.a. cookie matching). To this end, a third-party provider’s cookie ID stored on your device is forwarded to Deutsche Post AG, assigned to the cookie ID issued by the latter and used to implement the purposes mentioned. As the website operator, we document the consent given on our website and provide it to Deutsche Post AG if required.
The cookies are used to help record you as a visitor to a website participating in the measurement. This information is then aggregated on the basis of the abovementioned anonymous microcell of Deutsche Post Direkt GmbH and can therefore no longer be assigned to your person.
The consent required includes the purposes listed below:
- Measurement of access to websites I have visited that are participating in Deutsche Post AG’s Consentric procedure, for anonymous inclusion in statistics;
- Measurement of access to websites I have visited that are participating in Deutsche Post AG’s Consentric procedure, in order to identify relevant anonymous microcells of Deutsche Post Direkt GmbH;
- Transfer of cookie IDs to partner companies for the purpose of target group formation for the transmission of online advertising. The cookie IDs used for this purpose were selected in advance as a relevant target group based on the indirectly assigned microcell;
- Match against cookies from other providers (cookie matching). A third-party provider’s cookie ID stored on my device may be forwarded to Deutsche Post AG, stored there as a unique cookie ID and used to implement the purposes mentioned above.
You can object to data processing as part of the procedure described or revoke the consent given at the following link:
Please note: we can only recognize you and assign your opt-out based on the cookie you have set. For that reason, the cookie remains set even after an opt-out.
If you have any further queries regarding the handling of personal data, and in particular if you wish to obtain information about processed personal data or assert additional rights, please contact the website operator first. Further information on data protection in the Consentric procedure mentioned here can be found at https://www.deutschepost.de/de/c/consentric/datenschutz.html.
The right to assert your rights as a data subject, also vis-à-vis Deutsche Post AG, remains unaffected. If you have any queries, please contact: firstname.lastname@example.org.
The procedure for labeling a device and assigning an ID to the relevant microcell of Deutsche Post Direkt GmbH was developed in accordance with statutory data protection requirements and was awarded the ADCERT Privacy Audit GmbH (www.adcert.eu) data protection seal of approval by virtue of its outstanding data protection compliance.
intelliAd Media GmbH
This website uses the web analytics service with bid management from intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich, Germany. To design and optimize this website to suit the requirements, anonymized usage data is processed and saved in aggregated form, and used to create usage profiles. When intelliAd tracking is used, cookies are stored locally. You have the right to object to the processing of your usage data. Please use the intelliAd opt-out function for this purpose.
Sections 2 to 4 of the website have already provided you with information on how your personal data is used. We also wish to provide you with information on usage-based online advertising. As part of that, usage behavior on some of our websites is collected and processed anonymously so that advertising can be tailored optimally to you. We are committed to protecting your data when it is processed throughout the entire business process and we want you to feel secure when you visit these Internet pages. The technology from Adform A/S (http://www.adform.com) uses browser cookies to store the preferences of website visitors, such as an opt-out and a unique visitor ID, and to store information relating to the functionality of the Adform ad server, such as frequency capping, ad rotation and click attribution.
Adform reads browser cookies whenever an HTTP GET request is sent to the Adform ad server and passes on either the unique user ID, or the information that cookies are disabled or that the visitor has opted out, for every transaction – an impression, click, website visit or event.
Adform sets cookies in the visitor’s browser with the aid of HTTP GET response headers when that makes sense, for example if certain features of the ad server are used or in order to renew the cookie’s lifetime.
Adform does not use any other cookies (such as flash cookies) or a similar functionality to track visitors or their browsers. Adform does not store any personal data, such as the visitor’s name or address, in browser cookies.
No personal data, such as the visitor’s name or address, is passed on to Adform.
Adform opt-out link: http://site.adform.com/privacy-policy/de/
Use of Google (Universal) Analytics for web analytics
This website uses Google (Universal) Analytics, a web analytics service from Google Inc. , to analyze use of the website. We use it solely to measure the success of our Google Ads. This safeguards our overriding legitimate interest, based on a weighing of interests, in ensuring optimum presentation of our offering. Google (Universal) Analytics uses methods, such as cookies, that enable analysis of how you use the website. The automatically collected information on your use of this website is usually transferred to and stored on a server operated by Google in the USA. If IP anonymization is activated on this website, the IP address will be truncated before being sent within the member states of the European Union or in other countries that are party to the Agreement on the European Economic Area. The complete IP address is sent to a Google server in the USA and truncated there only in exceptional cases. The IP address sent from your browser as part of Google Analytics is not combined by Google with other data.
Google LCC is headquartered in the USA and is certified under the EU-US Privacy Shield. You can find an up-to-date certificate here. Pursuant to this agreement between the USA and the European Commission, the latter has confirmed that companies certified under the Privacy Shield Framework have an adequate level of data protection.
You can prevent recording of the data relating to your use of the website and generated by the cookie (including your IP address) and processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en