3.1 Data processing within the framework of our social media pages
We use our social media pages to share information with you about, for example, our company, products, services, campaigns and competitions, and to interact with you on various topics and answer your enquiries accordingly. The associated data processing is carried out in order to safeguard our legitimate interests pursuant to Article 6 (1) lit. f) GDPR. Our legitimate interest concerns PR and communication.
The data provided by you on our pages such as comments, likes, images, videos, etc. are disclosed by the social media platform operators and are processed by us solely for the aforementioned purposes. We merely reserve the right to delete illegal content should this be necessary. This applies, for example, in the event of infringing or illegal posts, hate comments, offensive comments (explicitly sexual content) or attachments (e.g. images or videos), which may potentially infringe copyright laws, personal rights, penal laws or the ethical principles of Deutsche Post AG.
Within the context of competitions, data are collected for the purpose of their implementation and management. The relevant details, for example on which data are processed for which purpose, can be found in the data protection information notices and terms of participation for the respective competition.
If you wish to replace existing personal data held by us, we recommend that you contact our Customer Service department.
3.2 Data processing of page insights for statistical purposes
The social media platform operators of Facebook, Instagram and LinkedIn provide us with page insights, for which we are responsible together with the platform operators. Page insights are anonymous statistics which are created based on specific events and which are recorded by the social media platforms using cookies and similar technologies when a user such as yourself is active on our social media pages. We can use the page insights, which do not contain any personal data, to identify which types of content are requested particularly frequently by which group of persons. This enables us to optimise our social media pages. This constitutes a legitimate interest of ours for the data processing that is carried out. The legal basis for data processing within the context of the page insights is Article 6 (1) lit. f) GDPR. We would like to point out that data processing may also be carried out irrespective of whether you are logged on to or registered with the social media platform. We cannot exert any influence over the use of cookies and similar technologies on the social media platform and in this respect refer to the option available to you as user to click on the respective cookie banner on the social media platform and apply your settings relating to the associated data processing (granting or non-granting of your consent).
3.2.1 Data processing in the event of contact and other communication
We process personal information if you make contact with us, e.g. via a contact form or Messenger. These data are used solely for the purpose of answering the matter in hand, for making contact and for the associated technical administration, and provided that no other statutory or contractual retention periods apply, are used for a maximum of two years in order to prove proper processing and the further optimisation of services.
Our legitimate interest lies in processing your request properly and as quickly as possible. The legal basis for such processing is Article 6 (1) lit. f) GDPR. If contact is made in order to initiate or conclude a contract, the applicable legal basis is Article 6 (1) lit. b) GDPR.
Where you provide personal data via our fanpage (e.g. in comments), this is done on the basis of your consent pursuant to Article 6 (1) lit. a) GDPR. You can revoke this consent at any time, with effect for the future. If you wish to replace existing personal data held by us, we recommend that you contact our Customer Service department.
Within the context of competitions, data are collected for the purpose of their implementation and management. The relevant details, for example on which data are processed for which purpose, can be found in the data protection information notices and terms of participation for the respective competition.
3.2.2 Data processing for direct marketing purposes
We process personal data in order to inform you about our offers, innovations, products and services. Personal data are processed for direct marketing purposes on the basis of our legitimate interest. The legal basis for such data processing is Article 6 (1) lit. f) GDPR. You have the right to object to processing for direct marketing purposes at any time (see No. 4). Once we are in receipt of your objection, we will no longer process your personal data for these purposes.
3.2.3 "Data processing for consultations without obligation"
You agree that DHL Paket GmbH, Deutsche Post AG and DHL Express Germany GmbH may share data about their respective products, services and business relationships with each other and may organise their own and/or joint marketing measures in a customer-specific way based on the joint analysis and use of data. The consent applies both to data that are protected by postal secrecy (such as geographic volume data and shipment data) and also to other personal data (e.g. names and contact details of the contact persons). You also agree that all company units may reach out to you by telephone and email in relation to the entire portfolio. Details can be found in the supplementary data protection information and, if you re-consider matters at a later date, you can revoke your consent at any time with effect for the future by sending an email to kundendaten[at]dhl.com. The legal basis for such processing is your consent pursuant to Article 6 (1) lit. a) GDPR.
3.3 Social Media Monitoring
We use social media monitoring to generate a picture of how our company, our products and our services are perceived, in order to identify any potential for improvement. During this process, contributions on the social media platform are analysed based on channel links and also relevant hashtag links. Only contributions which you have made available freely to an unrestricted public are used. The legal basis for processing personal data within the context of social media monitoring is Article 6 (1) lit. f) GDPR, as we have a legitimate interest in being able to identify any deficits in our products and services in freely accessible comments and in being able to respond appropriately to them.