How does the analysis process based on the NEXELLENT technology work?
If a partner company of the NEXELLENT technology has your postal or billing address on file, the address is assigned a so-called microcell from Deutsche Post Direkt GmbH, a subsidiary of Deutsche Post. A microcell is made up on average of 6.6 households, making it impossible to identify individuals. Data matching is triggered as soon as you register on the homepage of one of the partner companies. The results of the data matching is a randomly generated code that is stored in a database. Parallel to the data matching process with Deutsche Post Direkt GmbH, a cookie is saved on your computer, which is linked to the randomly generated code. The cookie is valid for six months.
Internet usage is recorded at an aggregate level, which means that personal data – such as your name or email address – is not used in the statistical overview. It is impossible to create a personal profile. The data transfer requires the IP address, but it is transferred encoded and not used downstream in the process.