We link your website visitors to their microcell in just five steps in accordance with data protection rules

Consentric Prozessgrafik

 

The innovative address matching technology

  1. The Internet user logs on with his or her address to the website of an address matching partner.
  2. The address matching partner sends the registered user’s address to the Deutsche Post third party.
  3. The address is matched against Deutsche Post Direkt’s microcell database and pinpointed in what we call a microcell (6.6 households on average).
  4. The microcell number is encrypted and passed to the CONSENTRIC hub.*
  5. The CONSENTRIC cookie is saved on the user’s device.

* The CONSENTRIC hub allows the cookie to be handled by different trackers and online system partners.