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Data protection compliant measurement

With the measuring method based on CONSENTRIC address matching technology, individual users are never identified by name. The identity of the Internet user is protected at all times. Your frequently asked questions are answered here.

 

How does the measuring method based on CONSENTRIC address matching technology work?

The measuring method assigns your delivery or invoice address – stored with a cooperation partner of CONSENTRIC address matching technology – to something called a microcell of Deutsche Post Direkt GmbH, a subsidiary of Deutsche Post. A microcell contains 6.6 households on average, meaning that no inferences can be made about individuals. This data matching is triggered as soon as you log onto the cooperation partner’s website. The data matching result is a randomly generated code which is stored in a database. While this data matching is taking place with Deutsche Post Direkt GmbH, a cookie referring to the randomly generated code is saved to your computer.

The Internet use behavior is reported in aggregated form without any personal data – such as your name or e-mail address – being used in this statistical summary. There is no possibility of profiling. Encrypted IP addresses are included in the data transfer, which must take place for technical reasons, but they are not used in the processes that follow.

Personal data is protected as follows:

  • Aggregation at microcell level means that profiling of individual Internet users is not possible. Only aggregated information about Internet use behavior is used.
  • Individual users are never identified by name. Their identity is protected at all times.

Click here to opt out of measurement with the following link.
Click here to give your explicit consent to measurement – and in particular saving the cookie in your browser.

CONSENTRIC – FAQs

The following links provide detailed information about data protection.

1. Marking

2. Recognition

3. Communication