Consentric

CONSENTRIC
optimizes your cross-channel customer dialogue

More conversions with physical trigger-based mailings.

CONSENTRIC creates hybrid solutions for an intelligent customer dialogue

Your contact with customers has never been so effective! With CONSENTRIC, Deutsche Post has developed an innovative dialogue marketing approach that combines the high value and sustainability of the offline world with the dynamism of the online world:

  • Make sure your advertising messages reach the relevant target groups over the best channel mix.
  • Analyze the advertising impact of your campaigns across channels.

The technological basis is the data protection compliant matching of the consumers’ postal address with the CONSENTRIC cookie and a high-performance web-to-print solution that supports the individual production and fast delivery of DIALOGPOST.

Interesting facts

  • 97% of website visitors do not make a purchase the first time they visit an online shop.
  • 86% do not notice banner advertising, and only 14% were able to remember the last advertising banner.
  • It costs about five times more to acquire a new customer than to retain an existing one.

 

 

  • For 85%, the main reason to use fully addressed mailings is because they are so effective in customer retention.
  • 73% emphasize the good cost/benefit ratio of fully addressed (print) mailings.

Sources:
www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates;
www.adotas.com/2013/03/study-86-of-consumers-suffer-from-banner-blindness; SVI/TNS Infratest;
Dialog Marketing Monitor 2016 www.deutschepost.de/dmm

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