Optimize Postwurfspezial with precise target groups

With Postwurfspezial you can have your partially addressed brochures and other advertising items distributed to selected households. This allows you to reach potential new customers and existing customers easily and cost-effectively. Deutsche Post handles the delivery of your advertising items, which are distributed to specific individual houses and buildings. Deutsche Post Direkt, however, the Deutsche Post subsidiary specializing in address management, ensures that your POSTWURFSPEZIAL items are properly qualified. Our services include such things as determining potential, address selection on the basis of target group criteria as well as special services to optimize your mail-shots even further.

POSTWURFSPEZIAL advertising items are always partially addressed, for example, to "Resident, sample street 1, 12345 sample city". To ensure that your advertising items are delivered to specific households, you select specific criteria from our micro-geographical database microdialog, such as the following:

• Socio-demographic information such as age and purchasing power
• Structure information such as size, age and state of the building
• Consumer information such as affinity for specific range of products or ordering by mail
• Sector-specific information such as car ownership and financial services

We take your individual requests into account during the selection of target groups that are to receive POSTWURFSPEZIAL advertising items. On the basis of our special services, we match your advertising materials with an existing retail network of relevant stores, for example. Or, we remove the addresses of existing customers from the selected addresses when your mail-shot campaigned is aimed at acquiring new customers.

• Determining potential within a specific radius
• Checking for negative/duplicates
• Allocating advertising codes
• Assigning retailers/stores
• Storing data

• Reliable acquisition of new customers
• Approach existing customers even without own addresses
• Analysis of your existing customer base for targeted selections
• Individual, target group-specific selection of buildings
• Observance of sales areas
• Minimization of waste coverage

More detailed information can be found here.

Select the target group features you want and determine your POSTWURFSPEZIAL potential. Access Deutsche Post Direkt online services here.