Marketing is a success - with Deutsche Post Direkt
In dialog marketing, the well-chosen accurate address is the most critical success factor-and it's also the biggest challenge.
That's why you should count on Deutsche Post Direkt, the experts in address management. Whether you are contacting business or consumer target groups, or conducting a mailing to new or existing customers, we will make your direct marketing campaign a success.
Maintain customer addresses
- Update customer data using Addressfactory
Cleanse and update your private customer addresses even before conducting a mailing with ADDRESSFACTORY. You can also enrich your customer data with valuable information.
- Addressfactory Web - Customer Area
You can send us your job files for cleansing and download your updated addresses. The customer area is for registered users.
- Postal code-, street-, building- and geo-data
If you want to use valuable raw data in your own applications, DATAFACTORY is the solution for you. This program allows you to maintain your customer addresses or optimize your sales process.
- Update business customer data
You can rely on efficient solutions for updating, supplementing and maintaining your business customer information.
- Clean up international customer addresses
We assist you in managing your customer relationships by employing state-of-the-art tools to continuously clean and update your private and business customer contacts to ensure they are always up to date.
Target Group Addresses to Win New Customers
- Find business customers
With business addresses, directly contact decision-makers at the company, or use the Business DVD to market to a specific target market. In addition: Business lists and international business addresses
- Contact private target groups
Select your target groups from high-quality consumer addresses. Or focus on lifestyle addresses, including an opt-in option. In addition: Free cleansed mail-order buyer lists and international consumer addresses.
- Qualify partially addressed advertising
Qualify your POSTWURFSPEZIAL items with micro-geographic information to select those buildings where your target group lives.
- Optimize unaddressed advertising mail
Optimize your UNADDRESSED MAIL and use micro-geographic information to select the carrier routes in which your target group lives.
- Win new international customers
When attracting new customers in foreign markets, you benefit from a broad selection of up-to-date business and consumer addresses, which we customize according to your individual needs.
Enrich and analyze addresses
- Micro-geographical system micro-dialog
Micro-dialog is the success factor for enriching, analyzing and selecting. Sociodemographic, consumer, structural and regional data make addresses a serious tool.
- Customer profiles, cancellation prevention, geo-based analysis, etc.
Analyses and scoring models allow dialog marketing instruments to be employed efficiently. They help make business-relevant patterns and characteristic target group criteria transparent.
- Database Management
Only companies who know their customers-and how to reach them-can approach them with the right set of products and services. That's why database management and data mining are indispensible tools for companies of all sizes.
- Online services for analyzing potential, pricing, etc.
Using concise target group criteria, select your desired addresses in just a few clicks. Identify potential and prices or use the address cleansing service.