Digital address maintenance for better customer contact
Mail order industry
Heine Versand wants up-to-date address information and catalog returns.
Heine sends out over thirty million catalogs per year. The need to ensure that items reach all customers makes address maintenance an important marketing tool, especially since every return leads to unnecessary expenses. PREMIUMADRESS ensures that the company immediately receives up-to-date address information if items are undeliverable. Thanks to the corrected addresses, catalogs can be redelivered promptly. The option for catalogs to be returned is particularly important, especially for the high-value main catalogs.
The solution: Heine uses PREMIUMADRESS Basis and Retoure. With this service, the company receives the electronic address information for undeliverable items and the catalogs are returned.
- The Whisky Store
The mail order company The Whisky Store values error-free, automated data maintenance processes.
The Whisky Store sends out around 210,000 items per annum. As a premium brand, it greatly values comprehensive service and fast and reliable delivery. When it comes to maintaining its address data, the company wants to be very flexible. It is therefore particularly important that every address change can be imported into The Whisky Store's databases quickly and with minimal technical effort.
In the past, addresses were copied from correction cards which then had to be destroyed in a cumbersome process. Today, the mail order company transfers the addresses, which have been updated with PREMIUMADRESS, free of errors into its customer file from the files that are provided electronically and is proud of what is now an immaculately maintained database.
The solution: With PREMIUMADRESS Basis, The Whisky Store is saving important working hours since the new, automated database maintenance process is quicker and more reliable.
- Spiele Max
Spiele Max reduces returns, saves time and increases efficiency.
Spiele Max used PREMIUMADRESS for the first time as part of an anniversary mailing. At the time the proportion of undeliverable mail items was around 3.35%. PREMIUMADRESS is now used for all mailings to the over 480,000 Spiele Max customer card holders. Rigorous data maintenance pays off.
The company managed to reduce the number of undeliverable mail items to approx 2%. In addition to enhanced data quality, the time saved also plays a major role. The processing effort for returns has gone down significantly. Address changes and information about undeliverability end up in the company's CRM database at the touch of a button.
The solution: Spiele Max uses PREMIUMADRESS Basis. Use of this service has enabled the quality of addresses to be greatly enhanced and the number of undeliverable mail items to be reduced.
Praktiker benefits from digital data transfer.
Praktiker mainly sends out items that are dispatched as INFOPOST Standard with item-based address maintenance. The company primarily requires undeliverability information in order to maintain addresses. Until now, it has used the sender's instructions "Return if undeliverable". Digital data transfer makes the process of updating the database much simpler and more convenient.
The solution: Praktiker uses PREMIUMADRESS Report and thus receives up-to-date electronic address information about undeliverable mail items.
PressUp is putting its money on efficient address management with regard to its customers in the publishing sector.
As a subscription service provider for customers such as the publishing houses Verlag Dieter Niedecken and Travel Talk Verlag, PressUp opted for PREMIUMADRESS in order to be updated quickly and conveniently about the latest address changes - because reliability and on-time delivery are key factors for achieving the highest level of satisfaction among magazine customers.
With PREMIUMADRESS, you can ensure efficient and target group-specific deliveries for each dispatch run. This is not only of benefit to the service provider and the publisher, but also to people placing advertisements and to readers.
The solution: PressUp uses PREMIUMADRESS Basis in order to be able to use current or corrected addresses at short notice.
- VDI Verlag
VDI Verlag and Springer-VDI-Verlag experience a quality and speed increase thanks to Premiumadress.
Correct and quick address information regarding undeliverable press items is very important to VDI Verlag and Springer-VDI-Verlag. Replacing the current service should enhance these features and possibly also result in further advantages. VDI Verlag and Springer-VDI-Verlag contributed to the product development as test customers by including their experiences.
By replacing ADRESSUPDATE the customers have converted all titles to PREMIUMADRESS and are emphasising the quality and speed increase they are experiencing using PREMIUMADRESS. The customers are making full use of further advantages of PREMIUMADRESS such as supplement management and recipient personalisation with the help of data matrix codes.
As well as the product benefits VDI Verlag and Springer-VDI-Verlag are also very pleased with the connection process and praise the customer friendly process for certifying the data matrix code.
The solution: VDI Verlag and Springer-VDI-Verlag used PREMIUMADRESS Basis to be able to access current address information of the highest quality as quickly as possible.
- avarto infoscore
arvato infoscore benefits from free address information.
arvato infoscore sends out more than 25 million collection letters every year. In order to ensure that payments for its customers are received as quickly as possible, rigorous address maintenance is indispensable. This is the only way to guarantee that all debtors are reached. Previously, processing of undeliverable items involved a large amount of manual work and high costs.
However, with PREMIUMADRESS, corrected addresses can be imported into databases on the same day the corrections are applied. Smooth integration into arvato infoscore's processes has significantly increased quality and accelerated collection management and has also reduced the amount of manual work. One particular advantage is that the company receives the address and non-delivery information free of charge since it only sends out letters as part of the accounts receivable management process.
The solution: arvato infoscore has opted for PREMIUMADRESS Basis in order to be able to access current address information on a daily basis, make data management more efficient and save costs.
TASSO, the central pet register, is looking for service that is good value and fast.
Every year, TASSO sends out approximately 3.9 million INFOPOST items and another 500,000 mail items in its day-to-day business - all with item-based address maintenance. Since it is financed by means of donations, the company requires a system that minimizes its costs.
For address maintenance, the company needs to take address changes, undeliverability information and relocation addresses into account. It needs a system that can be introduced and adapted easily - and which provides it with the data electronically. This is the only way address changes and mail item information can be entered quickly and cost-efficiently.
The solution: TASSO uses PREMIUMADRESS Basis. This way, the company receives the corrected addresses shortly after dispatch and quickly knows whether the address is defective, the recipient has moved or whether there are other reasons for non-delivery.
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