Deutsche Post Direkt GmbH - News
Bonn, 17 January 2008
Deutsche Post Direkt publishes 2008 Address catalog
Information medium for professional address management
Deutsche Post Direkt's 2008 Address catalog is now available from all Direct Marketing Centers free of charge. This important instrument for professional address management is an uncomplicated, convenient aid for any business that needs to select and order address lists. The selection summaries for company addresses provide a particular focus. Business target groups are sorted both alphabetically and by market segment, and classified by criteria such as company size, number of employees or turnover.
For targeted communication with various management levels, users can also order decision-makers' names and functions as well as their contact details. Deutsche Post Direkt offers a total of five million individual nationwide business addresses, spread over more than 7,000 sectors and accompanied by almost 100 million selection criteria. Direct marketers can lease the business addresses for one year and use them as often as they wish - ideal for communicating with customers several times at low cost.
The catalog also offers detailed information about Deutsche Post Direkt's current services and products in the consumer field. For example, it provides sector-specific data for the precise analysis and selection of the addresses of target groups. Newly generated list and lifestyle addresses allow the best possible communication with prospective customers, and tailor-made solutions are available for professional address adjustment and enrichment.
Additional services, such as partially addressed or unaddressed direct advertising by post, cross-media forms of advertising and tools to work out zip codes round off the service provided.
The 2008 Address catalog is available free of charge. Copies may be collected from one of the 31 Direct Marketing Centers nationwide or ordered by e-mail from
adresskatalog@postdirekt.de. A PDF for downloading is available
here.

