Professional appeal for donations

The German Foundation for UN Refugee Aid (Deutsche Stiftung für UNO-Flüchtlingshilfe e.V.) actively supports needy refugees the world over. A photography exhibition in the Bundeskunsthalle, the Art and Exhibition Hall of the Federal Republic of Germany, in Bonn was used to draw attention to the topic. A sales team from Deutsche Post supported the charitable organization in the marketing of the exhibition.

Initial situation:

The foundation wanted to use the exhibition to draw public attention to the plight of the millions of children who must live as refugees. Dialog marketing was to be used to publicize the photography exhibition.

Solution:

Together, the German Foundation for UN Refugee Aid and the sales team from Deutsche Post determined which target groups were to be approached through dialog marketing. A proposal was made to write selected social organizations and cultural departments. Deutsche Post performed an address check in which 40,000 addresses from former donors were cleansed. In addition, a larger-scale, nation-wide mailing action was conducted during the Christmas season.

The results:

  • The German Foundation for UN Refugee Aid received professional support in address management and dialog marketing.
  • The organization was shown cost-efficient marketing instruments for publicizing the exhibition.
  • The foundation received practical tips for requesting donations.

© 2013 Deutsche Post AG

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