Best practice: acquiring new customers with addresses
The foundation wanted to use the exhibition to draw public attention to the plight of the millions of children who must live as refugees. Dialog marketing was to be used to publicize the photography exhibition.
Together, the German Foundation for UN Refugee Aid and the sales team from Deutsche Post determined which target groups were to be approached through dialog marketing. A proposal was made to write selected social organizations and cultural departments. Deutsche Post performed an address check in which 40,000 addresses from former donors were cleansed. In addition, a larger-scale, nation-wide mailing action was conducted during the Christmas season.
- The German Foundation for UN Refugee Aid received professional support in address management and dialog marketing.
- The organization was shown cost-efficient marketing instruments for publicizing the exhibition.
- The foundation received practical tips for requesting donations.