Advertising effect optimization

Matura: high response rate after test mailing

Specializing in learning toys, this company from Upper Bavaria attained a response rate of approximately 10%. Deutsche Post provided advance support in determining the target group and by designing a test mailing to optimizing advertising material.
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New customer acquisition

Vedes: Centralized dispatch of a cutomer magazine for retailers

Toy trade organization developed a new customer concept with Deutsche Post.
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Customer retention

Sport Radermacher: two-step customer loyalty action

Sporting goods store combines catalog, reply card & customer card for customer loyalty.
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Addresses

R+V Versicherung: 64% less returned mail items

Insurance group uses Adressupdate to maintain its customer database.
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Sales promotion

Multibus: shipments of up to 24 mill. coupon catalogs

Publisher has been distributing coupon catalogs to millions of households for years now.
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More practical examples

Mövenpick Weinland: fine wines for new customers
Acquiring new customers in the wine trade with solutions from Deutsche Post.
Sport-Thieme: taking a look at advertising material through the eyes of the target group
Sporting goods dealer optimizes the impact of its catalog with the eye camera test.
German Foundation for UN Refugee Aid motivates donors
Deutsche Post is supporting the charitable organization in the marketing of an exhibition.
Acquiring new customers in the personnel services industry
The personnel service provider W.I.R. from Emmerich am Rhein is generating more orders from regular and new customers with a creative mailing.

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