It's good to know who your customers are

Get to know your customers and prospective customers better by intelligently linking your addresses with valuable data that will enrich your sales and marketing. microdialog by Deutsche Post Direkt is one of the most sophisticated micro-geographic systems available - playing a vital role in analysis, enrichment and selection. Using sociodemographic, consumer, structural and regional data as well as sector-specific and lifestyle information, your marketing message reaches the right target audience.

Win more customers and more loyalty

microdialog allows you to identify what distinguishes your top customers from those outside your target group. You learn which type of customer is likely to respond positively to your approach, a new offer or a change in pricing. And you will be able to take preventative action because you will know which customers may be considering the competition.
microdialog allows you to select precisely those attributes that characterize the customer you want - so when targeting new customers, you focus on real potentials who are attracted to your products. This way, the right target group addresses are selected for your personalized, partially addressed or unaddressed direct mail campaigns.

Micro-geography is based on the idea that 'birds of a feather flock together.' Based on the principle that people with similar spending habits and lifestyle patterns often live in similar neighbourhoods, we have broken down the population across Germany into so-called micro-cells, each comprising 6.6 households on average. Due to their homogenous structures they provide key information about lifestyle, consumption and information behaviour on the basis of statistical probability statements.

• Spatial target group identification down to the building level
• High reach potential through total market evaluation: microdialog covers nearly 100% of Germany
• Precisely targeted advertising campaigns, e.g. localisation of customer segments with high propensity to consume
• Easy to read address assessments according to industries, types and milieu
• Lower advertising wastage for personalized, partially personalized and unaddressed mail
• Micro Dialogue works on the basis of non-personalised statistical probability statements and is not subject to the provisions of the German data protection act

Click here to read about the various applications of microdialog. The product brochure provides detailed information about microdialog.

Are you interested in our services? Feel free to contact us, and we'll be happy to answer your questions or make you an offer.