Postwurfspezial - Services
Overview of Postwurfspezial services
Basic Postwurfspezial services
- Consultancy: Our customer advisors coordinate your order, from target group selection through to delivery.
- Target group selection: We help you to select the target group that best fits your advertising message using a variety of selection criteria. We identify suitable households at building level for your target area (excluding those that have opted out of receiving advertising).
- Labeling: the choice is yours: you can select your own lettershop. Prices are negotiated and billing details are agreed between the customer and the lettershop. Or: if you prefer, we will handle the labeling (partially addressed items), packing and delivery of your mail items (see additional services), using one of our experienced POSTWURFSPEZIAL lettershop contract partners.
- Delivery: Delivery is made to the households chosen from the selection (excluding those that have opted out of receiving advertising).
- Details on the Postwurfspezial target group selection
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In order to achieve the best possible advertising results, your target group selection is key. This reduces coverage waste, the number of advertising mail items sent and therefore the cost to you. In the figure above we have set out the selection criteria most often used by customers.
For more detailed information please contact our customer advisors.
- Additional Postwurfspezial services with surcharge
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Additional labeling services
If you prefer, as part of its full service package, Deutsche Post will also handle the labeling, packing and delivery of mail items using an experienced contract partner. Any exceptional additional expenditure for INFOCARD, for example, is not included in the labeling price, and must be separately negotiated and settled between the sender and the lettershop
Benefits:
- All-inclusive labeling service at a fixed price
- Quality-assured service provided by Deutsche Post's experienced and longstanding contract partners
- Saves the customer time spent looking for a lettershop
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POSTWURFSPEZIAL DIRECT LABELING:
The franking mark and partial address are usually printed directly onto the items, using the inkjet process, for example.
Surcharge: EUR16.00*/1,000 items, minimum quantity: 4,000 items -
POSTWURFSPEZIAL DIRECT LABELING:
The labeling includes attaching an adhesive label containing the partial address.
Surcharge: EUR16.00*/1,000 items, minimum quantity: 4,000 items
* plus statutory VAT.
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POSTWURFSPEZIAL DIRECT LABELING:
Here is the list of Deutsche Post's POSTWURFSPEZIAL lettershop contract partners, and their service prices. Additional format-based service
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POSTWURFSPEZIAL KREATIV:
Sending mailings in unusual formats will make your product more eye-catching.
Surcharge: EUR 15.00 EUR*/1,000 items, minimum quantity: 4,000 items
* plus statutory VAT.
Additional quantity-based services
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POSTWURFSPEZIAL MIKRO:
If you are a small company or would like to try this service, you can take advantage of the benefits offered by POSTWURFSPEZIAL for smaller item volumes.
Surcharge: EUR 45.00*/1,000 items, minimum quantity: 4,000 items
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POSTWURFSPEZIAL MINI:
As a smaller company or branch, you can also use POSTWURFSPEZIAL for relatively low posting volumes.
Surcharge: EUR20.00*/1,000 items, minimum quantity: 10,000 items
* plus statutory VAT.
Additional selection-based services
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POSTWURFSPEZIAL BUSINESS:
At building level you can send advertising mail items to business target groups in selected company buildings. Choose from 20 key markets, e.g. commercial, services, building trade.
Surcharge: EUR 8.00*/1,000 items, minimum quantity: 4,000 items
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POSTWURFSPEZIAL MIXED BUILDINGS:
As well as delivering to purely company-based buildings (businesses) companies in mixed buildings (containing both companies and private households) can also be targeted, differentiating between 20 key markets. Selective delivery is made only to companies in the mixed buildings.
Surcharge: EUR 15.00 EUR*/1,000 items, minimum quantity: 4,000 items
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POSTWURFSPEZIAL PLUS:
Do you have "good" customers? Since the same neighborhood will often have similar interests and a similar pattern of buying behavior, your existing customers' neighbors can also be targeted.
Surcharge: EUR 15.00 EUR*/1,000 items, minimum EUR 1,500 EUR*, minimum quantity: 30,000 items
* plus statutory VAT.
- Potential combinations of additional Postwurfspezial services
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Additional POSTWURFSPEZIAL services can be combined as follows:
Business Mixed-
buildingsPlus Mikro Mini Kreativ Business
- - o o o Mixed-
buildings- - - o o Plus
- - - - o Mikro
o - - - o Mini
o o - - o Kreativ
o o o o o * Labeling performed by a POSTWURFSPEZIAL lettershop partner on behalf of Deutsche Post.
Further information:
Product brochure.Do you have any further questions?
Contact

