Chiffreservice - Application examples
Example 1: Automotive event brochure
The automaker Ciccaccio wants to encourage potential customers to take a test drive at an automotive trade fair. The company has miniature brochures with integrated reply cards on which customers can request a test drive appointment distributed by hostesses. The CHIFFRESERVICE address "Ciccaccio. Experience freedom" conveys the advertising message. The response is automatically sent to an agency, which then handles further processing.
Example 2: Direct marketing financial service provider
The financial service provider B+L Versicherungen wants to draw attention to its retirement provision products with dialog marketing.
Potential customers are reminded to request more information with the CHIFFRESERVICE address "B+L Versicherungen. Planning for tomorrow today" positioned in a prominent spot on the integrated reply card.
Potential customers are reminded to request more information with the CHIFFRESERVICE address "B+L Versicherungen. Planning for tomorrow today" positioned in a prominent spot on the integrated reply card.
Example 3: Newspaper insert for the mail-order trade
The mail-order fashion company Coney Island wants to acquire new customers. It designs an insert with integrated reply card for magazines which appeal to its target groups. Readers' attention is captured and their awareness of the mail-order company increased by the CHIFFRESERVICE address "Coney Island. The Style Factory."

