Direct Marketing Lexicon

V - from Vario mailing to Voucher copy

Vario mailing

A Deutsche Post product. A Vario Mailing consists of a core written document that is identical to all mailings as well as various information documents, samples, trial packs and promotional articles. A minimum quantity must be posted per mailing variant. It is not possible to compensate for the shortfall by paying an extra charge. For co-op advertising, see Co-op mailing.

Vignette

Denotes a mostly small, image-based decorative element in brochures, at the top of page or on a letterhead.

Virtual

Only apparently real; 'virtual reality' (in IT): a computer-simulated reality, an apparently real but artificial world (cyberspace) populated by interacting users, with the aid of supporting devices.

Voucher copy

A complete sample copy of the posted item.