Inserts: versatile and effective
Kinds of inserts
Printed matter inserts
- The following are examples of printed matter inserts: advertising pamphlets, subscription advertisements, calls for charity donations and preprinted payment transaction forms, postcards and press products without a Press Distribution contract.
- Invoices and preprinted payment transaction forms that are sent with the periodical (carrier) with exclusive regard to the subscription fee payment are as per agreement allowed. The amount named must be identical with the actual subscription fee.
- Printed matter inserts are included in the carrying periodical either loosely or directly adhered to it.
- Objects with a maximum height of 2 mm, such as sample and trial items, CDs or DVDs in cardboard covers.
- If the objects are adhered to the outside of the carrying object (magazine/newspaper), the item must be wrapped and dispatched in way that is safe for transport.
- Objects between 3 mm and max. 30 mm in height, such as promotional items and give-aways, must be securely attached to the item to prevent slipping. The items must be packaged in a secure wrapper that is safe for transport.
The carrying object must be the main dispatch item. The total weight of the inserts may not weigh more than the carrier itself. Only in exceptional cases may the weight of all inserts combined outweigh the actual carrying object by a maximal 10%. The total weight of both the periodical and its inserts may not exceed 1000g.
The size of the items, including inserts, may not exceed the DIN B4 format (353 mm x 250 mm) nor exceed 50 mm in height. Objects may be no more than 30 mm in height. If the inserts are larger than the actual carrying item, the item must be wrapped and dispatched in a way that is safe for transport.
It is also possible to include inserts in only a portion of the run.
The weight of the carrying object (including wrapping) and the total weight of all inserts make up the total item weight, which in turn determines the rate billed. Additional surcharges apply to invoices, preprinted payment transaction forms used for subscription fee purposes and to objects between 3 mm and 30 mm in height. For calculation purposes, an object height of 0.5 mm or more is adjusted upward (rounded up); heights less than 0.5 mm are adjusted downward (rounded down).